Thanks to Dato William Ng and his team at SME Magazine, another of my articles just got published. This time, I am talking about Public Relations.
Public Relations Agencies in a Crisis – Or Why it Could Pay to Have Paid for Ads
Editorial departments of most publications are often in contact with public relations agencies or public relations departments. They are a crucial part of the media landscape as they provide a service that links brands and media outlets. The role of public relations (PR) is often defined as “The professional maintenance of a favourable public image by a company or other organization or a famous person.” In many cases this is done through the dissemination of releases to the media for publication in their outlets.
Depending on where you stand, some publishers don’t publish anything unless there is an ad coming with it. Others may heavily depend on the access to ready-made content in the shape of press releases. Within the scope of my work as Editor for Asian Trucker / Asian Buses, I have long ago decided that we should publish what we think our readers would value as useful. If there is an advertising contract in place it might mean that the item may get a bit more exposure. Or not. We also have some advertisers who seem to be happy with just the ad placement without ever having editorial support. I think it is fair to say that editors would be biased in favour of those who support the media.
For the full article, head on over here:
https://sme.asia/public-relations-agencies-in-a-crisis-or-why-it-could-pay-to-have-paid-for-ads/?fbclid=IwAR3BJ4JxrhsSesxNIS5p6dQPsyjOgArDCBxTS-QUmrr7-4pqo4Bib_YgC5w
Depending on where you stand, some publishers don’t publish anything unless there is an ad coming with it. Others may heavily depend on the access to ready-made content in the shape of press releases. Within the scope of my work as Editor for Asian Trucker / Asian Buses, I have long ago decided that we should publish what we think our readers would value as useful. If there is an advertising contract in place it might mean that the item may get a bit more exposure. Or not. We also have some advertisers who seem to be happy with just the ad placement without ever having editorial support. I think it is fair to say that editors would be biased in favour of those who support the media.
For the full article, head on over here:
https://sme.asia/public-relations-agencies-in-a-crisis-or-why-it-could-pay-to-have-paid-for-ads/?fbclid=IwAR3BJ4JxrhsSesxNIS5p6dQPsyjOgArDCBxTS-QUmrr7-4pqo4Bib_YgC5w
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