Only in Advertising and Marketing

Would you dispute your dentist? Should you, or could you debate with your GP if a certain treatment is right? Have you have not listened to what the workshop master told you what is needed to fix your car after s/he has put the vehicle through a lot of extensive tests? I am sure you would simply listen and go ahead with whatever your budget allows you to do. Or you find the budget if there is no way you would not listen to the expert.

How many times I have heard "We want you to handle this as you are the expert, you have done this many times before" when it comes to advertising campaigns I cannot tell you. Often. Like, every time I am in the process of signing up a new client. 

And then you pour EVERYTHING you know into the project: Finding the right colour scheme for THIS type of industry, the font, the items to execute that would hit the right audience, down to what the URL extension of the website should be (.com or .asia etc). Talk about what things need to be done in which sequence and why this is done in accordance with that. 

And then, the client that had no idea, depending on experts, knows EVERYTHING better. "Your wisdom tooth is rotten, we need to extract it. That'll be USD 130. You want to do it now or have lunch first?" - "Go ahead, is ok"... Why isn't anyone debating that a root canal in another tooth would be a better solution? Only when it comes to design of ads or the creation of other items can the client debate everything and in 9 rounds of amendments. When one put tools into a website to automate things, why is there a need to debate the need for this? Why you even ask to have 20+ years of experience applied to your stuff? 

Do you think that a dentist would give you a bad recommendation? Like, just for fun? Or to try something for the sake of trying? I argue that "I gain nothing from giving you bad advise". 

I urge you to have the same conversation about the rational behind something and how you don't want things done the way your dentist / lawyer / carpenter / mechanic suggests it. Next time you have a flat tyre, just ask why there is a need for a new one.