As mainly a publisher of print magazines we supplement the product with electronic media, not denying that there are advantages and that one has to use a mix of mediums. It appears to me that more and more advertisers depend solely on “free” social media channels to get their messages out. Neither LinkedIn, nor Facebook, Instagram or any of these platforms actually create content. All they do is offer a noticeboard for anyone to post their ads, articles and rants. They live off content creators. And maybe it is these creators that need to be supported much more again. As such, most posts by brands can be classified as “ads”.
Full article here: https://marketingmagazine.com.my/marketing-magazine/issue-248/
(Yes, I do see some irony in publishing this here)
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