Can you imagine the look on the wife's face when I said that I will be meeting a friend in the TITI bar?
Either this naming project was pure genius or totally ignorant.
On that note, "Naming" of a new product or service is one of the hardest things to do in marketing in my opinion. The name needs to sound nice, make sense, be trademarkable, NOT mean something rude in another language, be suitable for a memorable logo to be created... My favorite creation, although the actual business did not take off, was "Isle of Veg", a hydroponics system. Just say it fast.
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