Thought of the Day: Are PR agencies our enemies? We love some of you!

 Contributed by: Juergen Steinmetz, CEO & Publisher, TravelNewsGroup

This morning I received a forwarded message. The content "spoke to me" as I am finding myself in a similar situation. I thought this is a good message that needs to be pushed. The following represents the opinion of the owner. 

Dear Friends of eTurboNews,

I need your cooperation!

For 25 years, eTurboNews has been proud to serve the travel and tourism industry with time-sensitive, relevant news and reports you can only find here. But enough is enough!

eTurboNews content is drastically changing!

This is good news for our readers and bad news for those who push "earned media" to us in the expectation of tricking our hard-working team into publishing free promotional news without us having a chance of being on the earning side.

It's bad news for those pushing mass news items to us, calling our hard-working team "Dear All,"

My promise! We will ignore those sending press releases to us that are already searchable on Google because they are circulated by mass distribution networks such as PR Newswire and other wire services.

Such services are in business to push thousands of news items on the back pages of AP, Yahoo Finance, and other name-brand news publications. Inflated distribution reports for articles they claim were "picked up", will justify the high amount such services charge.

The truth is that most pick-ups are often restricted to non-indexed back pages of news publications no real reader will ever see. We will not have a part in this.

What makes us different?

Our independent state-of-the-art news portals are published in 102 languages and reach more than 2 million followers worldwide, including email updates as news is posted to 180,000 travel and tourism industry professionals and close to 7,000 journalists and bloggers. Social media and push notifications to more than 100,000 web users who are alerted to our articles will increase the expected visibility a million or more times a day. Many articles are included on our vast social media network and chat groups.

What is changing at eTurboNews?

We invite regular readers to contribute unique news tips and trend stories you won't find on wire services or competing publications.

We invite PR Agencies and PR representatives to play ball and cooperate with us!

Please stop pushing "earned media" on us, unless you're prepared to make us part of this earning process.

eTurboNews and our hard-working global team are ready to work with you, promote your services, and treat you and your clients as our partners and friends once you are prepared to do the same and show respect. We will always honor PR agencies' important roles before contacting their clients directly.

PR Agencies and PR representatives: How to partner with us?

·        Sign up for our PR trial subscription before pushing press releases to us - there is a free trial!

·        Utilize our commercial options

·        Become an advertiser

·        Contact us to discuss other options

We love you - but let's become a team here.