Contributed by: Juergen Steinmetz, CEO & Publisher, TravelNewsGroup
This morning I received a forwarded message. The content "spoke to me" as I am finding myself in a similar situation. I thought this is a good message that needs to be pushed. The following represents the opinion of the owner.
Dear
Friends of eTurboNews,
I need your cooperation!
For
25 years, eTurboNews
has been proud to serve the travel and tourism industry with time-sensitive,
relevant news and reports you can only find here. But enough is enough!
eTurboNews content is drastically changing!
This
is good news for our readers and bad news for those who push "earned
media" to us in the expectation of tricking our hard-working team into
publishing free promotional news without us having a chance of being on the
earning side.
It's
bad news for those pushing mass news items to us, calling our hard-working team
"Dear All,"
My promise! We will ignore those sending press releases to
us that are already searchable on Google because they are circulated by mass
distribution networks such as PR Newswire and other wire services.
Such
services are in business to push thousands of news items on the back pages of AP, Yahoo
Finance, and other name-brand news publications. Inflated distribution reports
for articles they claim were "picked up", will justify the high
amount such services charge.
The
truth is that most pick-ups are often restricted to non-indexed back pages
of news publications no real reader will ever see. We will not have a part in
this.
What makes us different?
Our
independent state-of-the-art news portals are published in 102 languages and reach more than 2 million followers worldwide, including email
updates as news is posted to 180,000 travel and tourism industry professionals
and close to 7,000 journalists and bloggers. Social media and push notifications to more than 100,000
web users who are alerted to our articles will increase the expected visibility
a million or more times a day. Many articles are included on our vast social
media network and chat groups.
What is changing at eTurboNews?
We
invite regular readers to contribute unique news tips and trend stories you
won't find on wire services or competing publications.
We invite PR Agencies and PR representatives to play ball
and cooperate with us!
Please
stop pushing "earned media" on us, unless you're prepared to make us
part of this earning process.
eTurboNews and our hard-working global team are ready to work with you, promote
your services, and treat you and your clients as our partners and friends once
you are prepared to do the same and show respect. We will always honor PR
agencies' important roles before contacting their clients directly.
PR Agencies and PR
representatives: How to partner with us?
·
Sign
up for our PR trial subscription before pushing press releases to us - there is
a free trial!
·
Utilize our commercial options
·
Contact
us to discuss other options
We love you - but let's become a team here.