Went to Sibu to attend a function. Not unusual to have sponsors to add a layer of excitement to events hosted by players in the road transport industry. At https://whiskyplus.my/ sponsors could be coffee roasters, cigar lounges and caviar brands.
However, the frozen fish at the gathering in Sibu was far out. Frozen. Fish. About 10Kg and 200 EURO. Now, if you lived in town, you could take it home, sure. Grab driver may look at you funnily, but I guess someone bringing produce from the market is nothing new.
This being an industry event for all of Sarawak, people would have come from other cities, some up to 6 hours by car away. Or like me, flying in from across the water.
I just pictured myself with a Styrofoam box at the check in.
So, now this takes the top spot for the most memorable sponsorship.
The most famous fish in Sibu is the Empurau, also known as the "King of the River" or wang bu liao ("unforgettable" in Mandarin). This is a rare, expensive freshwater fish from the Rajang River, prized for its sweet, creamy, and tender flesh, which comes from its diet of fruits like the engkabang fruit.