Peer Review: Asian Trucker

It is always a special feeling when your peers recognise your work. In the case of publishing, another title taking an interest in your work, actually writing about you gives you a motivational boost. When we first started with Asian Trucker, there were obstacles and nay-sayers. Today, I think the brand "Asian Trucker" has carved not only out a niche, but achieved something we never thought was possible.

Marketing in Asia has just published a piece on how we built the brand from ground up. Here the first paragraph:

The Accidental Brand: Asian Trucker And How It Became The Biggest In The Region

Building trust and confidence is crucial

Sometimes, the market needs to be presented with a product it didn’t know it needed. The story (so far) of Asian Trucker shows how an easy task could lead to much bigger things.
Asian Trucker just celebrated its 10-year anniversary. Looking back at a decade of publishing and brand building, it may be hard to believe that the business originated from a happenstance meeting at a networking event. Branching out from under the wings of a brand consultancy, the title has since earned more than just a reputation of being the leader in the market. Here is the story so far – a story guided by marketing principles.


Marketing In Asia is an online marketing magazine, the cooooolest in Asia. It is a community-driven magazine which platform is being used by the marketing community across Asia to share their thoughts, ideas, insights and opinion related to what they know best – marketing. Marketing In Asia works pretty much like YouTube. It’s a platform and the one who feeds the content into the platform is the community. Of course the submitted content will be subjected to their editors' approval first prior to publishing them. "Quality matters to us."

Read the full article here:
https://marketinginasia.com/2020/04/09/the-accidental-brand-asian-trucker-and-how-it-became-the-biggest-in-the-region/